Annie Shell
National creative director
Annie Shell has been in the beauty industry for 16 years. For the past 8 years, she has been educating for companies such as Matrix and Goldwell. In March 2008, she did hair for the Nickelodeon Kids Choice Awards in Los Angeles. In 2009, she opened Gloss Salon in her hometown in Ohio. Annie’s passion for the industry has taken her all over the country, where she has been able to share her unique style of education with stylists on stage at trade shows and in more intimate salon settings. Annie strongly believes that education is the key to keeping our industry current and professional. Boredom is not an option as far as she is concerned, and Annie does her best to make sure that never happens in her classes